EFFICIENCY IMPROVEMENT OF FOREST FIRE CONTROL

Abstract

The analysis of statistics of forest fires in the Republic of Mari El (1979 – 2012) shows that at least 80 % of them are human-caused. Such  fact stresses our attention on necessity of qualitative improvement of fire-prevention propaganda, taking into account individual peculiarities of citizens. The aim of the paper is to reveal peculiarities of fire propaganda management  in order to improve its effectiveness and targeting. The data of  sociological questionnaires and the analysis of data on statistics of forest fires in Mari El were collected. The obtained results showed that the  speech constructions with affirmation-negation or  prohibition expressions were prevailed in formulation of appeals to the population (posters,pamphlets, leaflets)  directed to pay their attention totake fire precautions. Use of such method in fire-prevention propagation doesn’t allow  to form the stereotypes of fire-safety behavior in forests. For effective management of fire safety propagation it is important to identify key-places in the areas of intense fire propaganda with the aim to arrange effective informing of citizens. Speech constructions should be put in a positive way. Slogans is better to focus on concrete actions to be taken by a person to get   skills of fire safe stay in forest. The authors offer an algorithm of fire-prevention propaganda activities which is based on addressness and personal approach. An important role in fire safe stay in forest plays training of population: school teachers, managers of tourist clubs, supervisors students practice, etc. (all the people who organize and  spend some time in forests). This approach makes it possible to ground some corrections in the list of basic cultural competences, prescribed by the Federal Standard of Education.